Imboni yokudla kwezilwane ezifuywayo inamathuba amakhulu emakethe kanye namathemba entuthuko abanzi. Ukuthuthuka kokuhlala emadolobheni, izidingo ezingokomzwelo ezikhulayo "zentsha engenalutho", inani labantu asebekhulile, nemindeni ye-DINK, kanye nokuthuthukiswa kwesimo somndeni wezilwane ezifuywayo, yizona zinto eziyinhloko ezikhuthaza ukwanda okuqhubekayo kwemakethe yezilwane ezifuywayo yaseChina. Eminyakeni yamuva nje, ukungenelela okukhulu kwezimali ezifuywayo sekuphenduke i-accelerator kanye ne-booster yokusheshisa ukunwetshwa kwemakethe yezilwane ezifuywayo. Silindele ukuthi usayizi wemakethe yezilwane ezifuywayo e-China ucishe ube ngama-yuan ayizigidi eziyizinkulungwane ezingama-149.7 ngonyaka ka-2017, ufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingama-281.5 ngo-2020, kanti i-CAGR kusuka ngo-2017 kuya ku-2020 izofinyelela ngaphezulu kwama-23%. Njengemakethe enkulu kunazo zonke ehlukaniswe izigaba, ukudla kwezilwane ezifuywayo kulindeleke ukuthi kube nemakethe ecishe ibe yizigidi eziyizinkulungwane eziyi-100 zama-yuan ngo-2020, ngamathemba entuthuko abanzi.
Ukudweba okuhlangenwe nakho kwentuthuko eyimpumelelo nokuhlanganisa amandla angaphakathi nangaphandle ukuze kuthuthukiswe. Ngokufunda umkhondo wokuthuthuka wezinkampani ezidumile emhlabeni wonke zokudla kwezilwane ezifuywayo, sithole ukuthi impumelelo yazo iwumphumela wamandla ahlanganisiwe wezinto ezingokwemvelo nezingaphandle, ezingakwazi ukuhlukaniswa namagama angukhiye amathathu omkhiqizo, ukumaketha, nomkhiqizo. Amabhizinisi agcina ubungqabavu bemikhiqizo yawo futhi aphendule ezidingweni ezishintsha njalo ezimakethe ngokuqinisekisa ukuphepha kokudla kanye nokucwaninga ngokuqhubekayo nokusungula izinto ezintsha; Zombili iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi ziyagcizelelwa, kuyilapho kugcizelelwa ukukhangisa okungokwesiko. Ngokuxhumana nabathengi, ithonya, isabelo semakethe, nokunamathela kwamakhasimende kuyakhula. Inhlanganisela yemikhiqizo nokumaketha, kusetshenziswa amasu omkhiqizo kanye nezindlela zokuhlanganisa nezindlela zokuthola, ekugcineni kuzuzwe ukusungulwa komkhiqizo wangasese. Ukuhlanganiswa kwesandiso nokutholwa kusebenza njengesikhuthazo sokusheshisa le nqubo.
Amabhizinisi okudla kwezilwane ezifuywayo aseShayina anamandla okufohla, futhi imikhiqizo yekhwalithi ephezulu inamandla amakhulu okukhula. Ngenxa yokungena kwabanikazi bezilwane ezifuywayo emakethe, ukwethembeka okuphansi kwabanikazi bezilwane ezifuywayo e-China, namathuba amasha alethwa ukuhweba nge-inthanethi okuchumayo, sikholelwa ukuthi izinkampani zezilwane ezifuywayo zaseShayina zinamathuba amaningi okuphula iphethini ekhona yokuba yedwa yamabhizinisi angaphandle. . Amabhizinisi angagxila ekusunguleni amabhrendi awo ngokuzibandakanya emiqhudelwaneni ehlukene yomkhiqizo kuyilapho eqinisekisa ikhwalithi yomkhiqizo, nangokugxila kumamodeli wokumaketha amasha eziteshini ze-e-commerce. Ngokuzayo, nakanjani kuzoba namabhizinisi endawo embonini yezilwane ezifuywayo akwazi ukuncintisana namabhizinisi angaphandle. Sinethemba eligcwele mayelana namandla okuthuthuka ezinkampani esezivele zinemikhiqizo, iziteshi, nemikhiqizo. Isu lokutshalwa kwezimali: Gxila ekuncomeni amabhizinisi anezinzuzo zamandla omkhiqizo asevele azuze imiphumela emangalisayo ekwakhiweni kwesiteshi sasekhaya, ukumaketha kwemikhiqizo, nokwakhiwa komkhiqizo.
